Ad Watch: Lexus LFA Breaks Champagne Glass Without Moving

In Lexus' latest advertisement for the already sold-out LFA, the 552-horse exotic remains stationary. It's strapped to a dyno, next to a champagne flute. As it races towards redline, the 4.8-liter V-10's exhaust note, channeled through a microphone and speaker, shatters the glass.

The ad, called "Pitch," began airing this month. In part, it aims to show the efforts taken by Lexus' to make the LFA's unmistakable exhaust note. Lexus says, in a press release, "After studying the unmistakable soundtrack generated by Formula 1 cars at maximum revs, the team created the signature LFA sound beginning by emphasizing the secondary combustion frequency of the engine and then introducing primary, secondary and tertiary firing harmonics."



Lexus claims to have used no camera tricks or computer-generated imagery in the ad. Instead, the team sourced a flute that would shatter at the frequency emitted by engine at redline. Click here to watch the ad. Click here to download audio clips of the LFA (under "Digital Premium").

Source: Lexus